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October 3, 2007

Dove: Campaign for Real Beauty

This might be one of the best/worst videos I've ever seen.

Dove Onslaught

In honor of the amazing stuff that Dove has been doing with their Self Esteem Fund and their Campaign for Real Beauty I'm just going to post a bunch of their awesome videos. Yeah that's it. No commentary, no jokes, nothing. Just watch them. (Some are older than others and who hasn't seen the "Evolution" one by now, but they're still awesome).

Dove True Colors

Dove Evolution

Dove: Pro-Age

Dove: Mother/Daughter

(Thank you to all those people out there who YouTube stuff like this).


Adam said...

Something about those commercials just makes me feel happy. I think it's hope, hope that there's actually a chance we'll wake up and fix things.

victoria said...

While those advertisements are really well-made and appear to have a good message, I have to wonder why a company which is apparently so concerned with self-esteem and "real beauty" would sell products such as anti-cellulite cream? What does cellulite have to do with real beauty?

Also: Dove is owned by parent company Unilever. Each company Unilever owns has a "personality" that is meant to appeal to a different demographic, so they can cover all bases and turn a very large profit. Dove, like many beauty products, contains incredients tested on animals and potentially toxic ingredients.

Just some things to think about. The campaign is actually quite wonderful. The products, not so much.

I do enjoy seeing images and messages such as this in the mainstream media, but still will never purchase a Dove product.

Bayo Adekanmbi said...

Dove "real beauty" campaign is a classical case of insight-driven ad that explored how a brand can address a contradiction in order to establish meaning and trigger affinity.
I have always believed that a brand is a product which has earned a place in consumers’ lives by "massaging" consumers' ego or sense of self until a mental relationship is built.
Douglas Holt captured it better in “How brands become icon” where he advocated that brands must deliver beliefs that the consumers can use to manage the exigencies of a world that increasingly threatens their identities. Brands must become a cultural activist and a social authority
"Exploiting" the research fact that ONLY 2% of women worldwide considered themselves beautiful is a great way to become the champion of the remaining 98% using a compelling philosophy that "Real beauty come from within
Great work of all times