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January 14, 2009

Campbell's Soup Gay Update

We're in the habit now of regularly checking in with groups like the American Family Association to see what ridiculous new protests they're cooking up, so I noticed today that there's an exciting update to their recently announced boycott of Campbell's Soup. First, they were mad because Campbell's featured a lesbian couple and their child in an ad for Swanson broth in the The Advocate, and totally blew off the AFA's threats about "staying neutral in the culture war" by saying that they will continue to support all types of families and advertise in publications like The Advocate. Now, they're targeting the Campbell's Labels for Education program.

Here's what this evil and subversive program is all about:
For more than 30 years, Labels for Education has been awarding free educational equipment to schools in exchange for proofs of purchase from the Campbell family of brands. It’s a fun, easy program where students, families and members of the community work together for a common goal.

Today, over 80,000 schools and organizations are registered with Labels for Education, benefiting more than 42 million students. Over the years, we've been able to provide more than $100 million in merchandise to America's schools!
Sure, this sounds all warm and fuzzy and nice, right? Oh, that's just what they want you think. The AFA tells it like it is:

Many people aren't aware that when their school participates in Campbell's "Labels for Education" program they are supporting a company that has openly come out in support of homosexual marriage, and it has no intentions of stopping that support. "Labels for Education" provides equipment for schools in exchange for proofs of purchase from the family of Campbell's brands. Many of the schools that participate don't know that Campbell's supports the homosexual publication The Advocate with advertising. The Advocate is a leading promoter of same-sex marriage.

...Check to see if your school participates in Campbell's "Labels for Education" program. If so, ask them to stop participating. These labels support a company that openly supports homosexual marriage.
So, the American "Family" Association wants parents and teachers to stop participating in a program that puts school supplies and educational equipment into the hands of their children, because the company that sponsors the program ran an ad that none of the kids will ever see and which will never affect them in any way. And is the AFA going to provide the supplies themselves to the schools that agree to drop the Campbell's program? Of course not. They don't care about depriving kids of learning opportunities (and, you know, depriving LGBT people and families of being-treated-like-human-beings opportunities) as long as it serves their "pro-family" agenda. It makes all kinds of sense, doesn't it?


Betty Cracker said...

Damn, I prefer high-end soups, but now I'm gonna have to stock up on Campbells.

Mrs. Polly said...

There's nothing wrong with mushroom barley that a good slosh of sherry won't improve!

ceirdwenfc said...

I agree with your last statement. These protest groups will not make up to the schools the money "lost" by a boycott. And even if you stop sending in the labels, it is almost impossible not to buy a product from the list on the Labels for Education handout.

They only think of their narrow-minded agenda, and not how it affects the kids who benefit from these programs.

And from someone on both ends of the labels (as a parent and former teacher), I do not know of ONE school who doesn't participate in this program and any of the other "free money" programs that supply the schools with things that the government refuses to through its programs.

That would be a program to protest - the company that brought us the Iraq War, higher unemployment than I can remember, eroding civil rights and a deficit my grandchildren (if I ever have any) won't be able to pay off.