Earlier this month, we put together a Totally Gay Company Boycott List in response to the AFA's protest of Home Depot. We sarcastically said that we were unimpressed with the lack of effort that went into this protest:
So imagine our surprise at what we found when we checked the AFA's website yesterday. There's a new action alert entitled "AFA makes it official: Don't shop at The Home Depot", and it directs us to the new site BoycottTheHomeDepot.com (actually just a redirect to a page on the AFA's site). There's a logo, a boycott pledge to sign, fliers to print out, instructions about spreading the news on facebook, a reference to the "homosexual agenda", and so on.
Why Home Depot? Or, why just Home Depot? There are a lot of big companies that sponsor gay pride events each year. Shouldn't the AFA target them all, or at least go for the worst offenders?
...And if you are going to choose just one company to target, shouldn't you go big? Last year when the AFA decided to boycott PepsiCo because of the company's support of the LGBT community, the protest went on for months with multiple action alerts and even spun off to its own Boycott Pepsi website with fliers and petitions and other fun stuff. So we felt like this year's anti-Home Depot effort just seemed kinda lazy by comparison...and then we found proof.
We were looking through some old emails from the One Million Moms...and we came across an action alert from July of 2009. Which lucky company was being protested by the OMM at this time last summer? Home Depot. Why? Because they were conducting workshops for kids at a gay pride parade. Well, that sounds familiar. And if you read last year's alert and compare it to this year's alert from the AFA, you'll see that it gets even better. No, really, go and read them, I'll wait. Yes, it's true - the AFA is not only recycling a protest from last year, they're also recycling a slightly polished up version of the same exact action alert. Really, AFA? That's so half-assed. We would be so disappointed in you if we didn't disagree with everything that you stand for.
It's basically everything that we jokingly criticized them for not having in the previous action alert, but done in a way that still kinda looks quickly thrown together. And the focus is still all about Home Depot's sponsorship of gay pride events, which makes this whole thing feel like a belated boycott. June is Pride Month and the Southern Maine Pride event that Home Depot co-sponsored and the AFA freaked out over was on June 19th.
So what were they waiting for to launch this boycott? Well, we think it's a two-part explanation. One, Home Depot has apparently refused to cave in to the AFA's protest so far and has said that they will continue to be involved with pride events and allow employees to participate. (Here's their Contact page if you'd like to thank them for not listening to the AFA's homophobic nonsense.) And two, they're obviously reading our blog and they were shamed by our criticism of their half-assed, useless protest. It makes perfect sense.
Now that we know that the AFA is reading, we're thinking that maybe we'll start taking requests. So what do you all think we should "suggest" to them for their next futile action alert?
UPDATE: Apparently the AFA decided to give their Home Depot boycott site an extra layer of suckitude by using copyrighted photos of the Southern Maine Pride event without the knowledge or permission of the photographer. Check out Brittany Rae Photography for their full gallery of photos from the event. Thank you to our anonymous commenter for catching this and contacting the photographer!