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August 20, 2010

10 Things About Affiliate Summit East '10

We just had the opportunity to cover Affiliate Summit East, a three day conference focused on affiliate marketing. The conference was founded in 2003 by Missy Ward and Shawn Collins and now there is one East and one West event each year.

This was our first time attending an Affiliate Summit. We've been to a lot of conferences in the past, but never one quite like ASE '10, and we can definitely say that it was a unique experience for us. To try to give you a feel for what it was like, we're going to break down our recap using the 10 Things format that we love so much.

The Backstory

So, what were we doing at the Affiliate Summit East in the first place? Honestly, we're still not entirely sure, but we know that we have Connie Roberts to thank. We met Connie at BlogHer and when we told her that we were New Yorkers, she said that we should definitely check out the Affiliate Summit. After BlogHer she helped us make the right connections to apply for and secure some last minute press passes. Thanks, Connie!

We were familiar with the basics of affiliate marketing before we attended (although we admit that we didn't know there were whole conferences centered around it), so we pretty much attended ASE '10 with open minds and not entirely sure of what to expect.

The Hotel

The Affiliate Summit was held at the Hilton New York. Since we were just there for BlogHer '10, we felt right at home. We're going to start stopping by periodically just to hang out at the Bridges Bar. We did notice that the hotel was a lot less engaged with the ASE attendees than they were with the BlogHer attendees - no activity on twitter and no special events or contests for conference attendees - but we're not sure if that was the hotel's choice or the ASE organizers'. Either way, the ASE people totally missed out on free brownies, which sucks for them.

The Sessions

Here's a rundown of all of the sessions that we attended:

  • Innovate! New Exciting Applications of Affiliate Marketing
Presenter/Panelists: Joe Stepniewski, Skimlinks (@digijoe)
Best Tips: Apparently affiliate marketing is "a perfect storm for innovation". There's a lot of cool stuff going on right now with sites like Empora (a fashion search engine that can help you comparison shop for particular items, colors, brands, etc.) and PopShops (where you can basically build your own "store" with products from all over the internet). There's also a trend toward sites like Groupon where you can get some kind of deal or discount if you can get a big enough group to buy together.
Favorite Buzzwords: Affilination, Referratization
Other Observations: This was the first session that we attended, so we were wondering just how out of place we were going to feel. Then both cyber-erotica and AdultFriendFinder were mentioned within the first 15 minutes, and we relaxed. We also really dug Joe's half-Aussie, half-British accent (totally unrelated to the quality of the session, but it was nice to listen to).

  • More Money, Same Traffic, List Building and Paths
Presenter/Panelists: Jason Akatiff, Coleadium Inc. (@smaxor)

Okay, full disclosure: We left this session early because we had no clue what Jason was talking about. That's not really a criticism; it just wasn't for us. One thing we will say is that we weren't overly impressed that he introduced his presentation by saying, "I did this PowerPoint on the plane on the way here. I'm really busy." Then he was briefly confused by one of his own slides and asked a buddy in the audience, "Does this math look right to you?" He also insisted repeatedly that "affiliates are lazy". Um, okay. Moving on.
Also, this was listed as a Beginner level session, but it clearly wasn't geared toward actual beginners like us.

  • Using Social Media for SEO
Presenter/Panelists: Joshua Ziering, Full Speed SEO (@joshuaziering)

Best Tips: Focus on promoting your own site over driving traffic to social networking sites that may be irrelevant in a few years. (Myspace anyone?) Don't create "paralysis through analysis" by giving users 10,000 sites where they can connect with you. Do common sense stuff like making sure a link to your site is in your Twitter profile and making sure that profile isn't too vague or cutesy and actually explains who you are and what you do. (Ours describes us as evil, slutty, and cliquey, so we clearly pass that test.) Go around your site and make a list of "social opportunities", and create "artificial status" for your users.
Favorite Buzzwords: One of our favorite things about this session was the lack of jargon and buzzwords. But we did enjoy this typo in the session description: "If you thought Twitter was just for talking about great BBQ and Facebook was just for making old girlfriends jealous - thing again." We're still pointing at each other and shouting "thing again!" at random moments...because we're hilarious.

Other Observations: Joshua Ziering was by far the funniest speaker of all the sessions we attended. He made SEO fun and we were cracking up the whole time, but we were surprised by the lack of reaction from the rest of the audience. Not sure if they just didn't get the humor or they just held back their laughter because Search Engine Optimization is "serious business", but either way, we were surprised.

  • Avoiding the Google Slap
Presenter/Panelists: Dush Ramachandran, ClickBank (@DushR) and Frederick Vallaeys, Google AdWords Evangelist (@siliconvallaeys)
This is another one to file under "not for us". We knew that the focus of this session would be on people who create and run Google ad campaigns, but we thought it also might touch on issues for people who run Google ads on their blogs or websites, and it didn't. But we can say that there was a lot of helpful information for the people that it did apply to, and it was great that they actually had someone from Google who could really answer questions and also stayed after the session to have one-on-one conversations with people about specific problems that they were having.

  • Affiliate Marketing in a Digital World
Presenter/Panelist: Zahid Khan, Amazon.com (@AmazonAssociate)
Best Tips: Some people are still hesitant to purchase digital content or to try different categories like eBooks, but they'll be more willing to give it a shot if you can offer them something for free first. (Digital versions of a product are usually cheaper which is also a selling point.) There are some widgets out there right now that make it really easier to provide preview clips of music or sample chapters of books that you're talking about on your blog.

Favorite Buzzwords: It sounds a lot fancier to say "I was purchasing some digital content earlier today" when what you were really doing was buying that "I'm only gonna break break your break break your heart" song for your iPod.

Other Observations: Even though the presenter works for Amazon, he was very fair in mentioning other products like the Nook and the iPad rather than just the Kindle, and in answering questions about the pros and cons of Amazon's affiliate program versus similar ones like iTunes.

  • Affiliate Freakonomics: Market Quirks at Work
Presenter/Panelists: Oliver Roup, VigLink (@oroup)

Best Tips: Don't obsess over traffic. You don't need a huge site to make money, and sometimes smaller sites that do things better can make more than sites that are 10 times more popular. Trust matters. Being honest and using disclosures actually helps your site to perform better.

Favorite Buzzword: Outclicks!

  • Strategies for Marketing to Women
Kim Salvino, buy.at, (@Kim_Salvino)
Tricia Meyer, Sunshine Rewards, (@SunshineTricia)
Kristin Kinsey, MadHatter Consulting (@kc)
Laura Parvey-Connors, Vanns and Mamalode (@laurapconnors)

Best Tips: 85% of all brand purchases are made by women. American women control $7 billion in annual online spending. Women buy everything, so find a way to market things to them other than makeup and diet pills.

If you're marketing to moms as a subset of women, remember that it's not just about cribs and carseats. Babies do grow up eventually. Moms have tech/gadget wish lists (for their kids and for themselves) just like men do.

"Pink painting" of products is really stereotypical and limiting. Don't just "shrink it and pink it" for women. We don't want or need for products to be dumbed down for us. It's not about being pink or pretty, it's about being relevant. Show actual features and benefits of the product. And don't market to "women" as a monolith as if all women are the same.

Most social networking sites have more female users than male users. 50% of women say that they've purchased a product because of something they read on a social networking site. Women want to hear from real women who are like them and who have actually used the product. If you have a social networking presence for your product or brand, interact with female customers and address even negative comments. Make it clear that you're listening and responding.
Favorite Buzzwords: When it comes to moms, "nap time is the new prime time" for social networking.
Other Observations: Affiliate Summit is a male-dominated conference (more on that later), so when we first saw that there was going to be a session about marketing to women, we weren't sure what to expect. Was it going to be a bunch of men telling us that women love chocolate and anything pink? So we were definitely pleasantly surprised by the great panel, and this ended up being one of our favorite sessions of the conference.

The Expo Hall

This was... an experience. On Sunday there was the "Meet Market" which was basically the Expo Hall in half the space. Total chaos, lots of shoving, and really very little opportunity to engage with the sponsors face-to-face. We did get an opportunity to talk to a few representatives from various companies, but overall it was a stressful, uncomfortable effort just to get back and forth in the room.

Luckily, the next day the full Expo Hall was open - two whole floors of sponsoring companies with bigger booths and more room to walk around - which was much better. Although it didn't really seem as though too many of the sponsors wanted to talk to us. We started doing little 'tests' to see how the reps would react to us... we'd stand in front of their booth for a minute or so, looking at literature, to see if they would try to engage with us or not. Most of the time, they didn't.

One guy that we were talking to even suddenly turned his head and stepped away from us while one of us was in the middle of a sentence. Not like a "well, it was nice to meet you" brush off or even something like "sorry but I don't think our company would be a good fit for you", both of which would have been totally fine with us. He just straight up looked away and then walked away while we were talking, which was extra funny because he initially stopped us from just taking their information and walking away by saying, "Don't just take the information and leave! Don't you want to talk and network?" Ironically, he was from a company called Prospectiv that allegedly "helps consumer brands target and engage women online" and is a place "where brands and women click". Not so much in our experience.

We spoke to someone who said that many companies are just looking out for certain names that they recognize and/or for people that they think can drive a lot of traffic to their business. If that's the case, we feel like some of these companies should probably rethink their approach a little - just because someone has a name you don't recognize/is a woman/isn't wearing a power suit/whatever, that doesn't mean they have nothing to offer.

There were some companies that were happy to talk to us (or at least pretended to be, which is good enough). They included:

The New Friends and Contacts

- Heather In BC - Heather was in charge of the Blogger Lounge (where we spent a lot of time), and we hit it off immediately. We also learned from her that in Canada "clique" is pronounced like "cleek". The more you know...

- Wendy Limauge - We actually met Wendy briefly at BlogHer but didn't get a chance to really talk to her much until the Affiliate Summit. She was one of the few people who attended both conferences so had some interesting conversations about women bloggers, monetization, and other stuff. She also referred to us as fabulous and fun and said we would go far, so of course we like her even more for that.

-Rick Calvert - Rick is the CEO and Co-Founder of the BlogWorld and New Media Expo, which will be held in Las Vegas in October. We're attending BlogWorld for the first time this year so it was great for us to get a chance to meet Rick and get some "inside info" about the conference. We knew we were in good shape when he said he was friends with the Queen of Spain, and luckily he still liked us (or pretended to) even after we somehow ended up in a political debate that started off with him suggesting that Sarah Palin is a great feminist. Rick later introduced us to Patti Hosking, BlogWorld's Director of Business Development. (She is awesome.)

-Warren Whitlock - Wendy introduced us to Warren, who wrote the first book on Twitter and was one of the superstars of the conference. (Kinda like The Bloggess but without the confidence ponytail.) He later referred to our conversation as "a wild ride" and "odd", so you know he was really excited about meeting us. (Spoiler Alert: We're not twins, as most of you know. Long story.)

-Adam Gilad - He didn't flinch at all at our name (we think his actual reaction was "I love sluts"). When he let us know about his upcoming T-shirt website MrFlirtShirt.com we realized why. He said he's about to launch a version for women (MissFlirtShirt) too so we'll be sure to check that out when it's ready.

-James Thompson and his beautifully-bearded beer-bringing buddy Ben (love that alliteration!) from Hill Farmstead Brewery in Vermont. These are the guys who were responsible (with the help of John Chow) for this:

The 'Only the ESC' Moments

-When we first met Heather in the Blogger Suite, she decided to tweet about the fact that we were there.

As she was typing the tweet, she turned to us and said, "So what will you do for them when they get here?" Already a natural honorary ESC member.

-We mentioned that we really liked Josh Ziering's session and thought that he was really funny. What we haven't mentioned yet is that Josh is related to Ian Ziering from Beverly Hills, 90210. At the beginning of the session he mentioned having issues with doing Google searches for his name thanks to a relative who was on TV for about ten years and was married to a Playboy model. Of course we immediately turned to each other and went "Ian Ziering!", but nobody else seemed to get it and we even got shushed by some woman sitting in front of us. (Tough crowd.)

When we were chatting with Josh after the session he mentioned that he had a site called My Aunt Is Hot (sort of by way of saying that he wasn't offended to be talking to people whose website was called Evil Slutopia). We had misheard and thought he had said that Ian was his cousin, so we didn't put the obvious pieces together about the site until the next morning. [I woke up to this text message from Lilith: "Ian Ziering is his uncle! The hot aunt is the Playboy model. He was only 12. Read about his bar mitzvah. Hilarious. Good morning."] In hindsight, we should've realized it from the start but we just figured maybe the Zierings have tons of hot women in their family.

-We also mentioned that we somehow ended up getting into a political debate with Rick from BlogWorld that opened with the question, "So how do you feel about Sarah Palin?" We've been friends for long enough that we don't always need words to communicate, so the silent telepathic conversation that we had while we were looking from Rick to each other and back while trying to figure out how to answer went something like this: "Oh fuck, I can't believe he asked about Sarah Palin. Is he asking because he likes her or because he doesn't? He's the founder of BlogWorld, he's a good person to know and we don't want him to immediately hate us because we don't like Sarah Palin. Fuck! Why does this stuff always happen to us? Okay, be diplomatic. Say something neutral. She's very...active on Twitter? Ugh, fuck it, we can't even pretend." It turns out that he does like her but didn't dislike us for disliking her. Or something. We also covered sex ed, school choice, and whether feminists can be pro-life. Only us.

-While we were talking to Rick, at one point we realized that someone was standing behind us chanting "slut slut slut slut!" It was Adam Gilad joking around. The guy that he was standing with, who we hadn't met yet, looked a little confused, like he was witnessing some bizarre attempt at a pickup line that was about to go horribly wrong. Even funnier is that we didn't even notice him saying it at first and then when we did, we didn't realize he was talking to us right away... Apparently "slut slut slut slut!" doesn't even faze us anymore.

-I wanted to wear an Evil Slutopia t-shirt one day, but I didn't want to wear it for our commute to the Hilton, so I just brought it with me to change into later. We realized that this move was totally taking a cue from the men of Jersey Shore and doing "the shirt before the shirt". Oh Mike "The Situation" you've taught us so much.

The Compliments

-It seemed to us like registration ran really smoothly. We walked right up and were registered in about two minutes, and we've dealt with some long and/or disorganized registrations in the past so that was appreciated. (In fact, we didn't notice a single line at the registration/check-in the entire three days of the conference.)

-There are really no official parties at this conference, but we attended the ShareASale party at the Empire Hotel, which was open to anyone who picked up a ticket from their booth in the Expo Hall, and it was a great party. This was probably the best networking opportunity of the whole conference and this is where we met most of our "new friends".

-The Blogger Lounge was a great place to relax and get some quiet time, get some work done, play some Wii Sports, or find a party, depending on the time of the day and the mix of people in the room.

-The keynote on Tuesday morning was given by Jim Kukral, author of Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue. It was a really good motivational talk about getting out of workaholic corporate cubicle drone hell and creating a business around the type of work that you want to do and the lifestyle that you want to lead. (You can watch the whole thing here.)

The Criticisms

-We tried to attend a session called "Seven Deadly Sins of Affiliate Marketing" (mostly because of the name), but apparently it was canceled and nobody informed any attendees of that until some of us tried to walk into the room. We would have scheduled our day a little differently if we had been told ahead of time that there was a change, so clearer communication would have helped there.

-Also, while the sessions were great and very informative, we obviously would be considered "beginners" on a lot of these subjects. Although there were plenty of sessions that were listed as being at Beginner Level, the conference as a whole wasn't really geared toward actual beginners. It would be beneficial to the organizers to have more options because it would potentially open the event up to more people who have yet to dive into Affiliate Marketing just yet and would be overwhelmed/intimidated by the conference at its current state.

-As we mentioned above, the Meet Market on Sunday was crazy cramped and crowded and not at all conducive to networking. Next year they should consider having this in a bigger room (or at least setting up the tables in a better way - as it was, the aisles were too narrow to accommodate the big crowds).

-We noticed a lot of garbage being left around, especially on Sunday when everyone decided to hang out in the closed hotel bar, which would have been fine except that they all left mountains of Starbucks cups and other trash behind on the tables. One night, we even noticed an empty glass from the bar left on the base of the statue in the center of the lobby. This has nothing to do with the conference itself, but rather the rudeness of some of the attendees. Listen guys, this isn't your house - it's a hotel. The hotel employees aren't your personal staff, so learn to pick up after yourselves.

-On a related note, it might help the ASE organizers to take a cue from BlogHer's Green Team and Swag Recycling Suite and think about some ways to reduce waste from the conference, particularly the massive amounts of paper handouts.

The Woman Thing

As we mentioned above, this is a male-dominated conference. (The organizers estimate that only about 25% of the attendees are women.) Since most of the conferences that we usually attend are for women or primarily attended by women, we definitely noticed the difference. Here are a few moments that stood out for us:

-In one session that we went to, there was a woman who raised her hand over and over during the audience Q&A. She was sitting near the center of the room, and we watched the moderator call on every man with a question from every part of the room in a circle around her. He didn't call on her until one of us finally pointed at her. (Not saying that's why he finally picked her, just that it took a long time.)

Also, when he finally did call on her he walked all the way over to her from the podium to bring her a microphone. We're not necessarily complaining about this and we're not going to claim that this definitely had something to do with her gender, but it was just a little interesting that he didn't do that for anyone else who had asked a question (even some of the men who were further back/harder to hear than she was).

-The Marketing to Women session was the only one that we attended that had women on the panel. There were some women speaking in other sessions that we didn't go to, but it was very possible to put together a schedule where you could go all three days without ever hearing a woman speaker.

-One day in the Blogger Lounge, we overheard a conversation among a group of guys about one of the books that was given out at that morning's keynote (Jim Kukral's book). One of the men in the group was loudly proclaiming that he didn't want to walk around holding the book. "I can't carry this book, it's pink!" Because walking around with a pink book obviously means you're girly and/or gay. The stupid book wasn't even really pink! It was more of an orangey salmon color. Silly boys.

-Two guys sat down behind us in the marketing to women session, and they were talking about how to maximize the one guy's website selling women's apparel. We listened as one of them very seriously explained, "You have to appeal to her EMOTIONS!"

-There was stuff like this in the Expo Hall:

-And then there were the Bikini Babes. Yes, they walked around the conference for three days in little bikinis to promote...you guessed it, the Bikini Babes Network. (You can get your invite at IWantMyBikini.com. So classy.) The business card they gave us has the image you see below with the tagline "Affiliate marketing ahead of the curve." Get it?

Someone told us that the Bikini Babes weren't just hired models but were actually employees of the company who worked as affiliate managers. (Which is worse? Hiring bikini babes to promote your company at events, or only hiring women who look like stereotypical bikini babes to work for your company and then forcing them to actually wear bikinis all the time?)

Steve Hall of AdRants interviewed the bikini babes themselves:

In fairness, the ASE organizers don't seem to be big proponents of the concept of "booth babes", with co-founder Missy Ward commenting on Twitter after the conference that it's not a great idea to "get noticed for the wrong reasons".

The Conclusions and Other Coverage

Overall, we definitely learned a lot and had a good time at the Affiliate Summit East. We would definitely recommend this conference, but we're not completely sure that we would recommend this conference to everyone. For someone who already has a bit of knowledge on the subject and is at the point where they're really ready to dive in, it's an excellent investment. However, if you're an individual who is just testing the waters of trying to monetize your blog, the cost of this conference may be too much and the content too advanced to be worth the money.

Here are some other post-ASE recaps and blog posts:

We received free admission to the conference as members of the press. This did not influence our opinion of the conference in any way and has no bearing on the content of our recap/review.


Tricia said...

Thanks so much for your terrific write up and your kind comments about our panel! I actually did a session on the Sunday of Vegas Summit (with two other women) that was an introduction to affiliate marketing and included a lot of terminology about the industry. I didn't attend Shawn's intro session this time, but they also have a "Newcomer" program where they pair up new people with veterans to communicate before the show.

Your commentary about women in the industry was spot on. It's always a love/hate thing for me the way that women appear at Affiliate Summit. It's a good opportunity for me to step in and make a name for myself, but it also means looking past a lot of things that I don't like at all.

I hope to become an honorary member of the ESC!!!

Shawn Collins said...

Thanks for all of the feedback - really appreciated.

This was our second time at the Hilton New York, and we didn't know there were brownie opportunities.

As far as the sessions not appealing to beginners, we asked all of the speakers to indicate the experience level for their sessions.

One issue we've had in the past when we had beginner tracks was that everybody seemed to over-estimate their level of knowledge, and the beginner sessions were empty.

Still trying to crack the secret on this.

This time around, the Meet Market was our biggest, and we spaced it out as much as we could - it was more spacious than last year in a different room FWIW. :)

Sorry about the confusion on the session cancellation - we posted it to our blog (http://www.affiliatesummit.com/2010/08/02/evan-weber-added-to-the-affiliate-summit-east-2010-agenda/), Twitter, and Facebook, but our program went to print before it happened.

We'll start passing out notes onsite of last minute changes in the future.

The animals that leave trash around drive me crazy. We're going to try some things to recycle swag and handouts, but these people with their coffee cups just have bad training, and I don't know how we can fix them.

And the tacky pitches and booth babes - we forbid adult and gambling companies from exhibiting, but we don't prohibit bad taste.

But I am more than happy to tell anybody who will listen that it's a lame strategy: http://twitter.com/affiliatetip/status/21605347430

Hope to see you at our next conference in Vegas!


Tricia - You're welcome and thanks again for a great panel! You're totally an honorary ESC member.

Shawn - Thanks for reading and commenting! If you go back to the Hilton next year, tell them to hook you up with those brownies.

The session cancellation was really not a big deal (and partly our fault for missing the twitter and blog announcement), just part of the general fun of trying to put a schedule together when there's so much going on.

We realize that the people leaving their trash around isn't your fault and there's only so much you could do to prevent that, but we're glad to hear that you're going to experiment with some recycling options when it comes to the handouts and stuff like that. (We also weren't trying to draw a direct comparison to BlogHer, which is a very different conference in terms of the amount of swag being handed out and also the presence of a lot of opinionated green bloggers willing to offer help and advice to the organizers.)

As far as appealing to beginners, we understand that it can be hard to find a balance. Obviously it's a conference for affiliate marketers, so we don't expect sessions like 'So What Is Affiliate Marketing Anyway?' Our feedback on this was more of a suggestion than a criticism, because it seems like a big opportunity to us. We know a lot of bloggers who would probably be very interested in getting more into affiliate marketing, but would be intimidated by a conference like ASE. They need an affiliate marketing 'gateway drug' to draw them in.

Regarding the booth babes, we did see your post and Missy's tweet about them, so we get that as organizers you're not really promoting that concept but also not preventing people from being tacky if they want to. We didn't realize that adult companies were banned (and we're curious about the reasons for that), but in a way we feel like it would almost be better (or at least more honest) to just have adult companies there doing their thing rather than having "normal" companies using bikini babes to sell a totally unrelated product.

We're not necessarily suggesting that adult companies should be allowed or that there should be more rules about non-adult companies having booth babes, it's just something to think about. Clearly any company that uses booth babes is trying to appeal primarily to a heterosexual male audience, and while it's their business if they want to exclude and possibly alienate a large number of potential customers, it's worth considering how that sort of thing may turn women off from the conference as a whole.

Shawn Collins said...

Hmm... affiliate marketing 'gateway drug' - maybe we can talk about this sometime?

Brownies! I feel cheated.

Yeah, the booth babe thing is a tricky discussion - we've had people ask us to ban them, but we're afraid of the slippery slope.

What else becomes objectionable and where do you draw the line?

It's certainly possible that companies have attractive, smart employees, and a dress code feels like it would be a heavy hammer.

The rule about adult companies is for a number of reasons, but one is to avoid alienating our core audience.

Condo Blues said...

I echo the "shrink it and pink it" thing is stupid. I did a post/rant on how pink tools are useless for women. On the up side, some tool companies realize that women are weekend DIY warriors too and we're best buds.

Shawn Collins - To cut down on the trash, etc. I helped a conference set up a swag recycling area. The key is to have good signage, and pimp it throughout the conference. The swag items were donated to a charity to sell at their thrift stores. As for the trash/recycling I've suggested to events organizers to bring their own extra trash cans/recycling bins. It's an extra branding opportunity too.

Jezebel said...

The pink tool set was actually one of the examples that the panel used of an unnecessarily pink product. I think those stupid tools have made the rounds of every feministy blog on the internet.

Great point about extra recycling bins being a brand/sponsor opportunity, especially for the right kind of company. The sponsorship of the BlogHer swag suite seemed to work out well this year.

Shawn Collins said...

Condo Blues - I didn't notice overflowing trash cans in the Hilton - some people are just lazy slobs.

Also, the bar with the piles of trash was not part of the conference area.

Anonymous said...

That's true. We didn't mean to imply that the photo was of the conference space. It was taken at the Bridges bar in the New York Hilton. Although the culprits were definitely ASE attendees. (We watched them leave their junk and they were wearing ASE badges.) It was also just one example of the mess left behind.

Anonymous said...

Saw this post mentioned on twitter. I've never heard of Affiliate Summit before but it sounds like something I might be into. Maybe I'll check out the Vegas one if I'm around.

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