But that doesn't mean the opportunity to take action is over. I actually think this is a good time to contact companies or organizations and give them feedback on their Breast Cancer Awareness Month campaigns. Something like this (just pick and choose whatever applies):
I didn't buy your pink product/participate in your campaign this October because you didn't clearly explain where the money was going or what it would be used for/you were only donating two cents per item/your contribution is capped so I have no way of knowing if my purchase is actually adding to the donation/you were giving the money to an organization that spends more on cocktail parties and executive salaries than real activism/you weren't actually making a donation or doing anything but slapping a pink ribbon on your product to "raise awareness"/the Attorney General told me not to/your pink product contains ingredients that may actually cause cancer. Please do better next year.
This year, Breast Cancer Action's anti-pinkwashing campaign is called Raise A Stink, and the target is Susan G. Komen for the Cure's new perfume:
Pinkwashing has reached a new low this year with “Promise Me,” a perfume commissioned by the giant of the breast cancer movement, Susan G. Komen for the Cure. Promise Me contains chemicals not listed in the ingredients that: (a) are regulated as toxic and hazardous, (b) have not been adequately evaluated for human safety, and (c) have demonstrated negative health effects.Breast Cancer Action has also done the math and determined that the manufacturer of the perfume is donating only $7.97 per $59 bottle to Komen, and they estimate that only about $1.50 per bottle will actually go towards research. They are asking people to join them in sending a message to Komen asking them to recall the perfume and stop engaging in pinkwashing.
Two chemicals of primary concern in Promise Me include Galaxolide and Toluene:
* Galaxolide is a synthetic musk that works as a hormone disruptor and has been detected in blood, breast milk, and even newborns.
* Toluene is a potent neurotoxicant linked to a variety of demonstrated negative health effects and is widely known as one of the toxic trio. Toluene is banned by the International Fragrance Association (IFRA).
Did you see any particularly ridiculous examples of pinkwashing this October? Let us know in the comments and, more importantly, let the companies know how you feel about it.