We randomly came across their account again today and were dismayed to find that they are still using sexism to promote their products.
Since 1968, Hot Wheels® has created thrilling vehicle experiences for boys of all ages. Check out our Facebook page for more information on Team Hot Wheels.Boys of all ages. Really? So girls of all ages haven't had "thrilling vehicle experiences" with Hot Wheels?
Let's get this straight. We complained about the phrase "toys for boys" and they replaced it with "vehicle experiences for boys"? Sorry Hot Wheels, you missed the point!
Their Facebook page takes it a step further:
Delivering thrilling vehicle experiences for boys and guys of all ages
Boys and guys?
Hot Wheels is completely ignoring all of the women who grew up playing with Hot Wheels and similar toys. And they're alienating all of the little girls today who play with Hot Wheels and other cars.
And they're still doing this, even though we all complained to them a year ago about their sexism. Hot Wheels is basically telling us that they don't care about our complaints and they don't care about girls. But you can be sure they care about our money. We're sick of gendered-marketing of toys because it's sexist, its' inaccurate, and honestly, it's just bad business sense. So we think you should tell Hot Wheels that GIRLS of all ages play with cars too!
Tweet to them on Twitter (@Hot_Wheels) or write on their Facebook wall (Facebook.com/HotWheels) or contact Mattel directly. Remind them that GIRLS LIKE CARS TOO!